Karhu - fear bear Pack

With the introduction of fear bear Pack puts KARHU in focus on their mascot – the legendary Finnish sports bear. The carefully curated capsule is a celebration of KARHU's very own bear - the symbol that adorns every shoe and for which KARHU is known in the world of sport and fashion.

Originally considered an object of good luck, the mascot concept can be dated all the way back to the early 1800s. Sports organizations popularized the mascot by first using live animals to entertain spectators and intimidate rivals. Over time, mascots evolved into larger caricatures whose job it was to excite fans and motivate athletes.