Universal Works x Karhu
On April 6th 2023, legendary Finnish sportswear brand Karhu and British contemporary clothing company Universal Works come together for a collaborative project, part of Universal Works’ ongoing Future Friendship series. This meeting of minds celebrates Karhu’s heritage and the Universal Works philosophy of working with like-minded partners who share their authentic vision of peace, love and, in this case - sole!
Universal Works have shaken up the narrative by bringing an upside down, inverted illumination of what it means to combine activewear with traditional shapes and silhouettes. The iconic Karhu M-logo has been used throughout, but flipped to give a nod to the ‘W’ in Universal Works. Its origins stem from the word ‘Mestari’ - the Finnish word for ‘champion’. Feeling like a winner in the clothes and shoes we’re wearing is never a bad thing.
