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Benji Wagner funded the start of Poler Outdoor Stuff himself and worked out of his home to produce the debut line of tents, T-shirts and sleeping bags. Fun products like "The Man Tent" promised plenty of space for a round of yoga and have an eye-shaped window looking up at the starry sky. "The Wunder Bundler", was a foldable thermal pad that can keep a six-pack cold or a burrito warm. "The Napsack", Poler's durable jacket bag (yes, a sleeping bag that can be changed into a nice, warm jacket). The fun, functional approach to outdoor sparked a cult following in hometown Portland (USA), and the popularity and size of Poler's collections grew big and strong.