Norse Projects x Geoff McFetridge

Norse Projects' latest collaboration is made with Canadian multi-artist, Geoff McFetridge. Today, Geoff is based in Los Angeles, where he observes, gets inspired and creates his various types of exciting art. McFetridge has created everything from poetry to animation, from graphics to ceramics, film to wallpaper

Geoff is a man on the go, constantly ignoring creative boundaries. He has exhibited widely throughout Europe, America and Japan, and this season Geoff McFetridge has acted as the creative lead on his second collaboration with Norse Projects, Denmark. With this new collaboration, he has done everything from the color palette to the design and illustrations, ensuring that the collection has a thoughtful and relevant look and feel to it. Working with Nordic classics, Geoff has created a capsule of garments encapsulated by a conceptual theme: the further you go, the deeper it gets.