Privacy Policy

1. General

1.1. This Privacy Policy describes how Playground ApS (Reg.No.: DK37858838) (hereinafter referred to as “Packyard”) collects and processes personal data.

1.2. The policy applies to the data you provide to the Packyard in connection with purchases you make in a Packyard shop or at, or contact us in another connection (Customer Service) regarding orders, products, or the like. It also applies to the personal data we collect when you visit our website,

1.3. The purpose of this Privacy Policy is to inform our customers about our processing of personal data pursuant to:

– the General Data Protection Regulation (GDPR) (EU) 2016/679 with regard to the protection of individuals in connection with the processing of personal data, the free movement of such data and the repeal of Directive 95/46/EC (hereinafter referred to as the “General Data Protection Regulation”), as well as

– the Data Protection Act of 17 May 3017 with regard to supplementary provisions for a regulation concerning the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the “Data Protection Act”), which together form the basis for this Privacy Policy.

1.4. Playground ApS is the data controller for your personal data. You can always contact us by e-mail at:

If you have questions or comments regarding this Privacy Policy or wish to exercise one or more of your rights described herein, please contact us at:

Elmegade 22
2200 Copenhagen N
Phone: +45 35308040


2. Collection of personal data, purpose and basis for the processing of data

2.1. When you visit, we collect data about you and your use of the website, e.g. the search words you used to arrive at to the page, whether you are using a mobile phone or laptop (or other device), your IP address, and a number of other data about the device you are using.

We use this data to analyse statistics and behaviour on in order to constantly improve customer experience and website performance.

2.2. We collect data about you by using cookies in connection with your visit. You can read more about our use of cookies, including how to disable cookies in our cookie declaration here.

2.3. The purpose of collecting this data is for us to provide you with the optimal purchasing and visiting experience at, together with relevant offers and content. This type of data is also used to target subsequent marketing via so-called re-targeting on, among other things, social media and display announcements.

We collect and process such data pursuant to our legitimate interests, cf. Article 6(1)(f) of the General Data Protection Regulation, cf. section 6(1) of the Data Protection Act.

2.4. Each time you make a purchase at, we collect the data that you enter (name, e-mail address, phone number, product info, preferred method of delivery, payment info, etc.). The purpose of collecting this data is for us to be able to deliver your order according to your preferences and to contact you with information about your order if necessary. We collect and process such data for the purpose of fulfilling the agreement we enter into with you or for implementing measures taken at your request prior to the conclusion of an agreement, cf. Article 6(1)(b) of the General Data Protection Regulation, cf. section 6(1) of the Data Protection Act.

2.5. We collect data to use in connection with our newsletters (name, e-mail, etc.). This data is used to send you news, offers and information regarding launches of new products. You can always withdraw your consent for receiving our newsletters by contacting our customer service.

2.6. We use data in order to comply with the legal obligations we have as a company in connection with accounting, as well as to guard against abuse of rights or fraud.
The data we collect and process is subject these legal obligations pursuant to Article 6(1)(c-d) of the General Data Protection Regulation, cf. section 6(1) of the Data Protection Act.

2.7. We will collect data about you (name, e-mail, address, phone number) if you participate in a competition that is held on in order to contact you in the event that you win the competition. The data we collect and process in connection with competitions at is based on your consent, cf. Article 6(1)(a) of the General Data Protection Regulation, cf. section 6(1) of the Data Protection Act. Reference to the specific competition conditions will always be included for each competition in addition to this Privacy Policy.

2.8. Failure to process personal data may prevent compliance with a legal obligation that Packyard is subject to, the fulfilment of an agreement or the implementation of services required in connection with a purchase. Failure to process personal data may therefore mean that Packyard is unable to supply products and services to you.


3. Disclosure of data to a third party

3.1. Your personal data is not disclosed to third parties unless otherwise specified in our Privacy Policy. However, there are certain circumstances in which we invoke the right to disclose data to public authorities in accordance with the law. This may, e.g. be data for the police, tax etc. in cases of suspicion of credit card fraud.

3.2. The personal data collected by us in connection with a purchase (e.g. name, delivery/shipping address) is disclosed to Packyard’s logistics partners, that manages this process for Packyard. In our choice of logistics partner, criteria such as the ability to ensure confidentiality and integrity are weighted heavily in the overall assessment.

3.3. We collaborate with external partners that process data on our behalf. This may, for example, be the development of our technical platform or data analysis to create a better experience at We enter into a data processing agreement with such collaborators where appropriate and in accordance with the data protection legislation in force at any given time.

3.4. Some of these collaborators, such as Google Analytics (offered by Google LLC) and Facebook Inc., are established in the US. The necessary guarantees for the transfer of data to the US are ensured by the data processor’s certification under the EU-US. Privacy Shield, see Article 45 of the General Data Protection Regulation (GDPR) (EU). The extent to which we use other collaborators that are established outside of the EU to process personal data on our behalf, will always be subject to valid transfer guarantees.

3.5. In the event of a possible takeover of the company or partial sale thereof, the disclosure of personal data will be managed according to the applicable law concerning the processing of personal data pertaining to business transfer.


4. Your rights

4.1. As a customer, you have the right to access the data Packyard has registered about you, as well as how this data is used.

4.2. You have the right to receive a copy of the personal data that we process about you. Please send a written request by e-mail to if you require a copy of your personal data.

4.3. If you discover that Packyard has inaccurate data about you, in certain cases you have the right to rectify this inaccurate data. Please contact us at if you discover an inaccuracy in your personal data.

4.4. In some cases, you have the right to have all or some of your personal data erased by us, e.g. if you withdraw your consent and we do not have an informed basis for retaining your personal data (e.g. if we are legally obliged to it). Please contact us by e-mail at if you would like us to erase your personal data.

4.5. In certain cases, you may have the right to obtain personal data that you have provided us in a structured, commonly used and machine-readable format, as well as the right to transfer this information to another data controller. This is known as data portability.

Please contact us by e-mail at if this is required.

4.6. You have the right to object to the way that we use your data for, e.g. marketing. If you would rather we did not use your personal data for direct marketing and profiling, you should delete your cookies as mentioned in section 5.1 below or contact our customer service.

4.7. If our processing of your personal information is based on your consent, you can withdraw the consent you have given us in connection with your personal data at any time. You can do this by writing to us at You should be aware that the withdrawal of your consent does not affect the legality of our processing that was based on your consent prior to withdrawal.

4.8. Please contact us by e-mail at if you would like to complain about the processing of your personal data. You can also write to the Danish Data Protection Agency at Borgergade 28, 5., DK-1300 Copenhagen.


5. Erasure of personal data from Packyard’s website

5.1. The data collected at is generally erased according to the rules that are specified in Packyard’s cookie declaration (read our cookie declaration here). Here you can also read about how to delete cookies yourself.

5.2. We retain your personal data as long as it is necessary in relation to the stated purpose above (see details below).

We will retain personal data subject to the Danish Bookkeeping Act for a period of five (5) years from the end of the financial year to which the data relates unless we have another relevant purpose for retaining the data.

We will retain data subject to the ordinary limitation period for a period of two (2) years from the time the limitation period expires unless we have another relevant purpose for retaining the data.

Personal data that is no longer necessary in relation to the stated purpose will be deleted or anonymised.


6. Amendments and latest update

6.1. In the event that we make amendments to our Privacy Policy, we will notify you through one of the communication channels you have chosen. Furthermore, you can see the current Privacy Policy at any time.

6.2. The Privacy Policy was last updated on 25 Juli 2019 (version 1).